Systems Change • Aliveness • Leadership
You want to change the world.
You shouldn’t have to lose yourself while doing it.
Because changing the world shouldn't mean becoming more like the systems you're trying to change.
Start with what is essential.
Before the strategy.
Before the next move.
Before the world starts telling you what comes next.
Come back to what is unmistakably you.
What matters enough that you refuse to lose it along the way?
THE FIRST STEP
Group Session
Most people start with Revitalize
REVITALIZE
Come back to life.
Reconnect with your essence—and with what makes you feel most alive. Not so you can do more. So you can feel more fully yourself.
WHEN THE OLD RULES STOP MAKING SENSE
Deep Dive Immersion
3-Day Intensive
REIMAGINE
Three days to see differently.
Question what everyone else has learned to accept. See beyond the assumptions shaping the work—and imagine what becomes possible when you stop treating them as inevitable. Leave with a clear direction and strategy for what's next.
Annual Cohort
12-Month Mastery
MOVE THE WORLD
A year to make it real.
You’ve seen what could be different. Now build it.
Turn bold ideas into something real—and build something worth passing on to the next generation.
I’VE SEEN WHAT KILLS TRANSFORMATION.
I’ve spent 25+ years studying what makes change stick.
I’m Dr. Rita Fierro.
For more than 25 years, I’ve studied change from the inside—across 17 countries and five continents—evaluating what works, what doesn’t, and why some efforts transform people and systems while others leave us exhausted and right where we started.
I’ve looked closely at power, oppression, systems, and the very real forces that make change hard.
And I refuse to surrender my aliveness to any of it.
Because wherever I’ve worked, I keep coming back to one thing:
“We can’t create transformation outside ourselves that we’re unwilling to engage inside ourselves.”
That’s why I created Vislancura.
17
Countries
5
Continents
100+
Projects
200+
People coached
1mil+
Reached by the work
WHO SAYS WE HAVE TO DO IT THAT WAY?
THE WORK, IN THE WORLD
Different places. Same impulse.
Challenge the accepted way of doing things, and pushback comes with the territory.
Knowing what to do with it is part of the strategy.
17 countries. Five continents. One enduring question:
What supports transformation that doesn’t—that can’t—simply change back?
Newark, New Jersey, USA, 2016
Police & Community Co-Design
Police officers and community members imagining Newark’s future and define together what success should look like.
AUCKLAND, New Zealand, 2015
Principle-Centered Community Health
Fostering health in Maori Communities starts from grounding in Maori principles. Visioning the future is rooted in the principles most honored that we carry on from the past.
Nairobi, Kenya, 2010
Kawangware Youth Visioning
Street youth imagining their neighborhood differently—and what becomes possible when local people shape what comes next.
Benevento, ITALY, ONGOING
National Network of Organic Farmers
Biolù is multi-awarded regenerative farm and a catalyst for connecting other farmers across Italy. Regenerative farming requires solid networks to be sustainable.
Addis Ababa, ETHIOPIA, 2017
Yegna: Changing Culture Through Culture
What if fighting violence against women looked like five girls making music young people actually wanted to hear? Yegna turned a musicband into a tv series now in its 7th season: a strategy for using everyday culture to shift social norms. Our work helped shape its next chapter—from radio to television.
IN THEIR WORDS
WHAT BECOMES POSSIBLE
“Today, I recognize myself in what I create.”
Through our work together, I found a deeper alignment between who I am, what I believe, and what I want to build. My vision became clear—first of all, to me.
Nadia Savino
Catalyst Farmer and CEO/Biolu
“She called me in — to use my voice and create what I imagine.”
Dr. Rita is a powerful truth-teller who finds both patterns and pain points.
Anna Martin
CEO/Picture Impact
“REIMAGINE gave us a new direction.”
It helped us see that things could be different. Since then, we faced a leadership change, shifts in our work, and uncertainty about our future. But we've kept coming together as a team to turn our strategy into action."
Dr. Robynn Battle, Ed.D., MPH
Program Director, The LOOP
JOIN THE COHORT
The world doesn't need your safest idea.
It needs the one you can’t stop thinking about.
You don’t have to know how to make it real yet.
You just have to be willing to begin.
Revitalize. Reimagine. Move the World.